Ferrari: What happens when you staple a luxury brand to a sports team? (Audio)

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Publisher chapters

• 0:00 ↗Beginning
• 6:11 ↗Enzo Ferrari's Early Life & Tragedies (1898-1919)
• 12:39 ↗Scuderia Ferrari: Enzo's Racing Dream (1920-1933)
• 25:08 ↗The Prancing Horse & Ferrari's Branding
• 35:41 ↗First Ferrari Road Cars & Le Mans Victory (1947-1949)
• 51:31 ↗F1 & The Tragedies of Enzo's Life (1950s)
• 1:14:03 ↗Ford vs. Ferrari: The Le Mans Rivalry (1963-1966)
• 1:21:24 ↗Enzo Sells 50% to Fiat (1969)
• 1:29:10 ↗Luca di Montezemolo's Return to F1 Glory (1971-1976)
• 1:52:40 ↗Ferrari's "Pepsi Challenge" and how Luca rescued the company (1991)
• 2:27:41 ↗Post-IPO Ferrari: New Models & Growth (2015-Present)
• 2:48:24 ↗The FUV Purosangue & Model Range
• 3:07:16 ↗Ferrari Luce: The EV Future with Jony Ive
• 3:12:37 ↗Ferrari Today by the Numbers
• 3:29:39 ↗Analysis
• 3:50:04 ↗Carve-Outs + Thank Yous