WWED quote from Tesla Q2 2011 earnings call
If you think of the way I think of the Roadster and the Model S, it's kind of like, you know, if the Roadster is kind of like the Apple I, and the Model S is a bit like sort of the Apple II. It makes a huge difference to lower the price. Basically, car sales increase exponentially as you lower the price.
Tesla Q2 2011 earnings call
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